| Feature | Thryv | ServiceTitan |
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| Company Overview | Comprehensive business management software for small businesses to enhance marketing, CRM, and operational efficiency. | Comprehensive software platform designed for field service businesses across various industries. |
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| Integration with YacDaddy | YacDaddy can post content from the YacDaddy app on the Thryv website automatically. Thryv uses Duda for website builds, which has a compatible API. Beyond that, Thryv does not have an API to prefill data in the YacDaddy app. | YacDaddy integrates with ServiceTitan in multiple ways. New website or Facebook leads will prefill information as booking requests in ServiceTitan. Jobs completed will automatically take in the photos. With ServiceTitan’s photo API, there’s no need to use YacDaddy’s photo taker. Jobs can automatically post from ServiceTitan or prefill job data in the YacDaddy app. YacDaddy also integrates with ServiceTitan’s phone system to transcribe calls and automatically post FAQ and blog content for SEO. |
| Our Take | Thryv can integrate with YacDaddy to post projects and content on your website. While they use Duda for website builds, it’s not as platform-free as using WordPress. Good for marketing and software features, but limited API integration with YacDaddy beyond content posting. | ServiceTitan is a massive CRM that’s very complex—a platform in itself. Not beginner-friendly or easy to use for small businesses under 5 employees but great for large companies with employees, inventory, and marketing tracking. Extensive integration capabilities with YacDaddy enhance functionality. |
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| Customer Feedback | Trusted by over 100,000 small businesses with positive testimonials on support and software effectiveness. | Widely used by field service businesses with access to community forums for sharing experiences. |
| Trial Offer | Free trial available to evaluate Thryv’s offerings without initial commitments. | Interactive demo available; contact needed for more details. |
Introduction to Thryv vs ServiceTitan: Two CRM Tools for Home Service Pros
Thryv and ServiceTitan are popular software tools that help service businesses like HVAC, plumbing, and electrical teams manage customers and jobs. These tools are both considered CRM, or customer relationship management, platforms. They help you keep track of customers, do scheduling, and even run marketing efforts. But they are not exactly the same — they are built for different-sized businesses and offer different tools to do the job.
If you’re trying to pick between Thryv and ServiceTitan, it’s important to know what each one does best. In this article, we’ll look at both companies, explain how they work, and help you understand which might be better for your business, whether you’re a one-person operation or you have a full crew.
Who Is Thryv Made For?
Thryv is a business management software made for small businesses. It doesn’t matter if you have just started or if you’ve been working solo for years — Thryv is designed to help busy owners handle things like scheduling, payments, and customer follow-ups without feeling overwhelmed. It’s built to be simple and user-friendly, even if you’re not a tech expert.
One of the great things about Thryv is that it offers tools for just about every part of your day — from talking to customers to collecting payments. It combines emails, text messages, online forms, and even your calendar into one app. You can hop in and see what’s going on with your customers, send reminders automatically, and even create invoices without shuffling through paperwork.
Thryv is also strong in marketing. It gives you tools to post to social media, manage your online reviews, update your business listings, and send out emails to your customer list. If you’re trying to get more jobs without hiring someone just to handle marketing, Thryv might help make that easier.
Who Is ServiceTitan Made For?
On the other hand, ServiceTitan is a smarter fit for larger field service companies. If your business has several crews out on the job, someone in the office handling dispatch, and lots of equipment or vehicles to keep track of — ServiceTitan shines in those areas. It’s a heavy-duty program built for companies that are growing fast or already in the big leagues.
ServiceTitan keeps track of everything happening in your company. It has tools for dispatchers to schedule techs, managers to see job performance, and marketing teams to run ads and track results. There are dashboards that show how much money your jobs are bringing in, which crew members are most productive, and how satisfied your customers are after jobs.
Because it’s so powerful, ServiceTitan does take more time to learn. It’s not the kind of tool you just jump into without some setup. That said, for businesses with many moving parts, ServiceTitan offers a strong system to keep everything running smoothly.
Marketing and Customer Tools
Both Thryv and ServiceTitan know how important marketing is for service companies, but they go about it differently. Thryv comes with a set of tools that are ready to use right away. You can manage online reviews, send out marketing emails, post to social media, and even update your Google business info from one place. These tools are great for business owners who want something easy to use without needing a marketing team.
Thryv’s review system can ask past customers for reviews automatically, which can help you show up higher in search results. It also lets you keep your business listings up to date on places like Google, Yelp, and Facebook. All of this helps new customers find you online — even if marketing isn’t your favorite thing.
On the flip side, ServiceTitan is better for more advanced marketing. It lets you connect with Google Ads and track how well your ads are doing, right down to which phone calls turned into sales. It also tracks how your employees perform in sales and lets you send different kinds of promotions to your customer list.
Marketing in ServiceTitan works best if you have someone dedicated to running campaigns. The tools are more powerful, but also more complex. So, if you’re just looking for something simple to get your company’s name out there, Thryv might be qu
