| Feature | Rally Point Marketing | Service Lifter |
|---|---|---|
| Overview | Offers comprehensive marketing services tailored for small to medium-sized businesses, focusing on the home services industry. Combines creative execution with strategic planning to help businesses build their brand and grow their digital presence. | Provides a suite of marketing services specifically designed for small to medium-sized businesses in the home services industry. Emphasizes creative execution and strategic planning to enhance brand building and digital presence. |
| Services Provided |
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| Industries Served | Primarily serves businesses in the home services sector, including pressure washing, roofing, landscaping, plumbing, electrical, and HVAC. | Also focuses on the home services industry, serving businesses like pressure washing, roofing, landscaping, plumbing, electrical, and HVAC. |
| Pricing Structure | Offers tailored services to enhance marketing efforts. Specific pricing is not provided upfront; clients are encouraged to schedule a consultation for personalized solutions. | Provides transparent and à la carte pricing with a menu of marketing options. Prices for individual services are listed, allowing clients to build custom packages based on their needs. |
| Packages/Options | Services can be bundled based on client needs, with details provided during consultation. | Offers a wide range of services with specific prices, including: |
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| Platform Used | Not specified. | Builds websites on WordPress, allowing clients to own their website and move it to any hosting provider if needed. |
| Integration with YacDaddy | YacDaddy is working with Rally Point Marketing for a client. Integrates with their reporting process and marketing strategies for content creation. Can track revenue from Rally Point’s marketing campaigns to showcase ROI. | YacDaddy integrates with Service Lifter. Works with clients who use Service Lifter, setting up systems with their websites and hosting. Integrates with HighLevel CRM and complements their marketing services. Tracks revenue from Service Lifter’s SEO and PPC campaigns to demonstrate ROI. |
| Our Take | Good company! YacDaddy works with Rally Point Marketing and integrates seamlessly with their processes. We can track the revenue generated from their marketing campaigns. | Highly recommended. Schieler Mew, the owner, is a respected name in the SEO industry. Service Lifter is great for home service businesses, offering quality websites, SEO, and PPC. Transparent pricing with an à la carte menu. YacDaddy integrates well with their services. |
Rally Point Marketing vs Service Lifter: Two Leaders for Home Services Marketing
Rally Point Marketing and Service Lifter are two well-known agencies that help companies in the home services industry get more business through online marketing. Both of these businesses are what we call “Partner vs Partner” companies. That means they offer similar services, serve similar types of businesses, and often work well alongside tools like YacDaddy.
If you have a home service business like landscaping, HVAC, or plumbing, you might be looking for help with things like getting found on Google, building a better website, or posting to social media. Rally Point Marketing and Service Lifter both do those things, but they go about it in different ways. This article will break down what each company offers, how they operate, and which one might be the better fit for your needs.
Who They Help and What They Offer
Both Rally Point Marketing and Service Lifter serve small to mid-sized companies, especially in the home services market. That includes pressure washers, roofing companies, electricians, HVAC companies, and more. These businesses need to get calls, form fills, and messages from local people searching for services. That’s where great marketing comes in.
Rally Point Marketing focuses on helping companies grow their brand as well as their lead flow. They do this through things like creative designs, strategy sessions, and local search improvements. If you need help coming up with a game plan and running it, Rally Point helps make that plan real.
Service Lifter, led by Schieler Mew, also helps home service companies with similar work. They are known for their skill in SEO, website design, and pay-per-click advertising on Google. They focus more on getting you found through search engines and turning that traffic into calls and new jobs. If Google marketing is your main need, Service Lifter may be what you’re looking for.
Web Design and Build Quality
Both companies build websites, but there’s a major difference in how they approach it. Rally Point creates responsive and user-friendly sites, with a goal of making sure visitors can easily find what they’re looking for. Their designs are clean and helpful, made to support branding and lead capture.
Service Lifter builds its websites on WordPress, which is often called the best platform for business websites. A really helpful thing they do: even if you stop working with them, you still own your website. That’s great because you’re not locked into any one company if you want to take your website somewhere else in the future. Their sites are made to help get ranked on Google and to turn visitors into leads.
While both make strong websites, Service Lifter has clear pricing options right on their site—something not many agencies do. That means you can shop for services like you’re on Amazon. That kind of honesty makes it easier to figure out your costs before calling them.
Search Engine Optimization (SEO)
SEO is a key area both Rally Point and Service Lifter cover. This is how they help you show up when someone Googles “HVAC near me” or “roof repair [your city].” SEO helps bring in long-term traffic from people nearby who are ready to book.
Rally Point focuses on local SEO to help you get more visibility right in your town or service area. They use location-based strategies and content that speaks directly to your customer base. They also mix SEO with other content work like email campaigns and blogging.
Service Lifter has a stronger focus purely on SEO. They offer monthly backlink-building packages, content-focused SEO like blogs, and other technical adjustments to help your site climb in search rankings. Because Schieler Mew is highly respected in the SEO field, many business owners feel confident hiring Service Lifter to get results on Google.
Other Marketing Services Offered
Rally Point offers what they call Fractional CMO services. That means you can hire them like a part-time marketing leader. They’ll help you build a plan, guide your staff, or even help train your marketing assistant. This is a nice option for companies that don’t need to hire a full-time marketing director but still want guidance.
They also offer email marketing, video editing, content creation, and social media management. If you want someon
